Case Study Report: How Companies Use LinkedIn

Date: Spring 2016

I completed a case study as part of English 521, On-Screen Document Production (Trends in Technical Communication). The topic assigned for the case study was the document production cycle of a current trend in technical communication. Social media is both an important interest of mine, as well as a current technical communication trend. I looked at LinkedIn because of the professional nature of that particular platform. I specifically chose to research how companies, businesses, and organizations use the social networking site. I wanted to research how company profiles on LinkedIn are used to publish content and communicate with potential customers and employees. This report is a summary of my research and findings.

How Companies Use LinkedIn for Business

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